Tourism industry has had an increasing growth rate in the past decade and has been a significant income source for many developing countries. But Iran, in spite of its rich and extensive tourism related assets, has had a small share of this global market. Since the perceived image of a tourism destination is an important criterion in tourists’ destination choice and also tourists’ behavior can be expected to be partly conditioned by the image they have of destination, destination image can be considered as a success factor for many tourism destinations. This paper is concerned with the theoretical framework of destination image formation and its management. With a survey conducted on a small segment of Irans' tourism market, it is confirmed that tourists past experiences of traveling to the region influence their perceived image about Iran. Also their interest in traveling to Iran is affected by the image they have about Iran and its perceived risk.

The purpose of this study is to investigate the relationship between cyber-terrorism threats and the mental image of a tourist destination. The research method is descriptive-survey. The statistical population of this research consists of a group of tourists in cyberspace, which according to Cochran's formula with an unlimited assumption of 384 people was considered as a sample. The sampling method is simple random. The instrument used included a researcher-made questionnaire. In this study, in order to determine the reliability of the test, Cronbach's alpha method was used, which has a reliability of 0. 76. SPSS software was used to analyze the data and Pearson correlation coefficient and regression tests were used to test the hypotheses. Also, there is a significant difference between the perceived risk of various types of cyber-terrorism risks and the mental image of the tourist destination in Iran, with the highest predictive power related to cultural and social risks and the lowest predictive power related to physical destruction risks.

The aim of this study is to investigate the effect of tourism services quality on destination loyalty according to the mediating role of a destination mental image and the satisfaction of tourists. This is an applied research and in terms of methodology it is descriptive and of survey type. It used the close-ended questionnaire in the collection of information. The statistical sample consists of 388 tourists who visited the most popular places in Qazvin province during summer of 1395. The research model was investigated by the structural equation modeling. The results indicate that the quality of tourism services affects the satisfaction and image of tourism and also the tourism image affects the satisfaction and loyalty and satisfaction affects tourism destination loyalty. The mediating role of satisfaction and a destination image between the quality of tourism services and loyalty to the destination of tourism was confirmed and finally, the mediating role of destination image between tourism services quality and tourist satisfaction was approved.

Destination branding is one of the essential components in tourism planning and an important tool for the development of tourism destination communities. The main core of the destination brand is to have a mental image of the brand, which is a vital factor in the decision-making process of tourists among tourist destinations. The purpose of this research is to analyze the role of the mental image of the destination brand in the tourism development of Marivan city. The research method is descriptive-analytical using a questionnaire tool. The statistical population is all tourists and visitors who have traveled from the natural, historical and cultural tourism centers of Marivan city in 2021. The questionnaire has been completed. To determine the sample size, the number of samples was determined to be 384 people using Cochran's formula. This number was selected by stratified random sampling using stratified-proportional sampling. The validity of the questionnaire was confirmed through the opinions of experts in the field of tourism, as well as the validity of convergence and divergence and the reliability of the instrument were confirmed by using Cronbach's alpha test. SPSS26 statistical software was used for data processing and the SmartPLS3 structural equation model was used to fit the measurement model. The results of the model showed that the dimensions of the mental image of the brand were able to explain (72%) of the changes in tourism development. Among the dimensions of the mental image of the brand, the most observed effect is related to the cognitive image (awareness) and the action image (loyalty), followed by the unique image, the inherent image, and finally the emotional image, which has the greatest impact on the tourism development of Marivan city. Extended Abstract Introduction Today, tourism plays a vital role in the growth and development of the destination communities' economic, social, cultural, and environmental activities. Due to recent technological, demographic, economic, and social changes, tourism marketers face the challenge of increasingly limited financial resources and intensifying competition from various destinations worldwide. Hence, it has become more difficult for different destinations based on traditional hard factors (infrastructure, economy, accessibility, and financial incentives). Thus, the destination brand and creating an emotional connection with a place have become a vital tool to become a key activity in marketing tourist destinations. Image reconstruction is based on place-based identity and understanding of local culture, which improve the quality of life of the destination residents. The mental image of a destination can be an important asset. Which alone is the starting point of tourists' expectations that can determine the future behavior of tourists. Therefore, the effects of the mental image of the destination brand are also one of the important reasons for stimulating and developing tourism. It is also a vital factor in perceptual frameworks that can explain the decision-making process of travelers. Methodology The present research is applied in terms of purpose and descriptive-analytical in terms of nature. The required information has been collected through documentary and field methods. Secondary data (including books, articles, dissertations in English and Persian) in this field have also been gathered. A questionnaire has been exerted to answer research questions and collect primary data. The statistical population is all tourists and visitors who have completed the questionnaire from the natural, historical and cultural tourism centers of Marivan city who have traveled in 2021. Cochran's formula was exploited to determine the sample size, of which 383 people has been estimated. The sampling method is random, which is determined using the stratified-relative sampling method. Data analysis was performed using SPSS 26 and Smart PLS3 software programs at two levels of descriptive statistics and inferential statistics. Results and discussion The main hypothesis, the effect of the mental image of the destination brand on the development of tourism in Marivan city, according to the value of T statistic (50. 555) and a significant level (0. 000), was approved at a 95% confidence level, also, according to the standardized coefficient indicates that the variable mental image of the brand explains 85% of the changes in the variable tourism development. The second hypothesis, according to the value of T statistic (46. 195), the effect of cognitive imagery on tourism development at a 95% confidence level was confirmed. From the standardized beta coefficient, it can be concluded that the variable cognitive imagery explains 86% of the changes in the variable tourism development. The third hypothesis, based on the value of T statistic (16. 794), was confirmed at 95% confidence level of the model. The intrinsic picture explains 68% of the changes in the tourism development variable. The fourth hypothesis, the effect of a unique brand image on tourism development, considering the value of T statistic (26. 830) and a significant level (0. 000), was confirmed at the 95% confidence level. In addition, the beta standard indicates that the unique brand image explains 77% of the changes in tourism development. The fifth hypothesis, according to the value of T statistic (9. 278), was confirmed at 95% confidence level, so the emotional image is effective on tourism development, and also, the beta standard coefficient indicates that the emotional image explains 56% of the changes in the tourism development variable. Finally, according to the value of T statistic (47. 920) and the level of significance (0. 000), the last hypothesis was confirmed at the 95% confidence level. It explains 68% of the changes in the tourism development. Conclusion The present study has analyzed the role of the mental image of the destination brand in the development of tourism in Marivan city. The results showed that the brand's mental image of the destination would effectively develop tourism in Marivan city. The results of management modeling showed that the cognitive image (awareness) variable with the highest standardized coefficient (0. 855), the second rank related to the action image variable (loyalty) with the standardized coefficient (0. 824), the third rank related to the variable of unique image (human, cultural, historical and natural) with a standardized coefficient (0. 779), fourth place related to intrinsic image variable (non-intrinsic assets) with a standardized coefficient (0. 686) and finally emotional image variable with They had a standardized coefficient (0. 566) in explaining the tourism development variable of Marivan city. Also, the economic development variable with a standardized coefficient (0. 850) is the most affected variable of the mental image of the brand, followed by the socio-cultural development variable with a standardized coefficient (0. 849) and finally, the physical spatial variable with a standardized coefficient (0. 829). 0) In terms of tourism development in the city of Marivan.

Destination image positioning plays a pivotal protagonist in the accomplishment of mining tourism. By strategically shaping the perception of a mining destination, marketers can entice visitors who are interested in the exceptional experiences and cultural heritage associated with mining. The lack of destination image positioning and mining tourism research can hinder the growth and advancement of mining tourism destinations. Without a clear understanding of the unique attributes and market positioning of a mining destination, it becomes challenging to effectively target and attract the right audience. Insufficient research on mining tourism also limits the ability to identify and capitalize on the destination's potential, such as its cultural heritage, environmental sustainability, or adventure offerings. Without a well-defined destination image and research-backed strategies, marketing efforts may fall short of conveying the value and appeal of mining tourism experiences. Therefore, stakeholders and researchers must invest in studying and understanding the market dynamics, visitor preferences, and the prospective welfares that mining tourism can fetch to local economies and communities. This research can inform effective destination image positioning strategies and help unlock the full potential of mining tourism destinations. Therefore, current environmental, social, and economic viewpoints on the sustainability of this type of tourism growth are outlined in a review of the literature in this area for the Indian scenario.

Introduction: The concept of destination marketing has been a key factor in the strategy of many local communities for more than a decade, seeking to gain a competitive advantage in a particular field (eg, production, tourism, art, sports). Today, Tourism destinations have fierce competition with each other. Tourist destinations marketing provides a way to differentiate a destination from its competitors and is considered as an important tool to increase the competitiveness of tourism destinations. Revisit Intention is one of the concepts considered in destination marketing. One of the issues facing tourism marketers is determining the factors associated with the intention to revisit tourists so that they can be effective in re-attracting current tourists. The destination brand image is an important factor in the development of tourism and destination marketing. In fact, tourists travel to destinations to visit their mental images. The destination personality attributes human personality traits (eg, intimate, exciting, attractive, etc. ) to a tourist destination. The character of the destination creates a special kind of tourism experience. In fact, the tourism experience is the essence of the tourism industry and hospitality. Researchers argue that memorable tourism experiences affect tourist satisfaction and are the best predictor of future tourist behavior. The present study examines the impact of the destination brand image on the revisit intention, introduces suitable grounds for the success of tourism destinations, and offers strategies to guide tourism managers. Therefore, this study examines the mediating role of selected components of tourist destination marketing, including the memorable experience of tourism, destination personality and satisfaction in the relationship between the destination image and the intention to revisit the tourist destination. Methodology: The present study is an applied and descriptive-correlational research. The statistical population of the study included tourists visiting Ardabil in the spring of 2019. Also in the present study, the data collection tool is the standard questionnaire consisting of 26 main questions for the variables of the destination brand image, intention to revisit the destination, destination personality, experience and satisfaction of the destination, which is based on 5-point Likert range. According to Morgan's table, the sample size was estimated at 384 people. We distribute 450 questionnaires and 420 complete questionnaires were collected and analyzed. Cronbach's alpha results and the combined reliability coefficient (CR) confirmed the reliability of the questionnaire. To analyze the hypotheses, Lisrel software and structural equation modeling methods were used to test the hypotheses derived from the theoretical research model. Results and discussion: This group of people, with a total of 160 people, accounted for 38. 1% of the total sample size. In addition, people with a bachelor's degree show a higher frequency than other members of the sample. With a large population of 223, the group accounted for a total of 53. 1% of the total sample. Also, in the study of the number of trips to Ardabil, 4 to 5 times with a frequency of 150 people had the highest frequency. In the variable study period of residence, 2 to 3 days with a frequency of 122 people, in total, 29% of the total sample has been allocated. Also, in the study of income variable, it was found that people with an income of 10 to 20 million Rials with 168 people had the highest frequency. The first hypothesis of the research states that the destination image affects the intention to revisit it; the T-value of this hypothesis is 7. 79, which indicates that this hypothesis is confirmed. Also, the beta coefficient of this hypothesis (β ) is equal to 0. 76, since the path coefficient obtained is positive, so this relationship is direct. In order to test the other three hypotheses of the research, which have an intermediate variable, the Sobel test was used according to the obtained path coefficient. The z-value of the three hypotheses-that had a intermediate variable-was 2. 38, 8. 45 and 2. 65. Based on the results of the research, it can be said that the destination personality, the memorable experience of the tourist and the satisfaction of the destination in the relationship between the destination brand image and the revisit intention, have a positive and significant mediating role. Conclusion: The results of the hypotheses confirmed the positive relationship between the destination brand image and the revisit intention and also confirmed the mediating role of the destination personality, experience and satisfaction of the destination; therefore, focusing on improving the brand image of the destination can be one of marketing strategies to increase competitiveness and differentiation of destination. Based on the obtained results, it is suggested that the destination management improve the mental image of the destination among tourists by carrying out advertising and promotional activities. Based on the obtained results, it is suggested that the destination managers, create the facilities of tourism infrastructure and valuable features in the tourist destinations, in order to improve the satisfaction and loyalty of tourists to the destination. According to the research results, destination managers should pay more attention to improving the quality of tourists' experience when determining and formulating long-term strategies; In order to create the facilities of tourism infrastructure and valuable features in tourism destinations, more serious efforts should be made to improve the satisfaction and loyalty of tourists to their destinations. Also, in order to motivate the reuse of tourism services, the consumption behavior of tourists should be analyzed and their basic needs should be identified.

Tourism destination image plays a significant role in the choice of destination. On the other hand, tourist perceived risk is an important factor influencing his/her image of tourism services. Therefore, the present article aims to provide a model for better explaining the impact of tourist perceived risks on the desire to revisit the tourism destination with the mediating role the mental image of the tourism destination image. The statistical population of the study consisted of those foreign tourists who traveled to Isfahan city in November 2015. A sample of 300 people was selected from this population by simple random sampling. To collect data, a questionnaire containing 38 questions was designed. Then, descriptive and inferential statistics were used to examine the research data and test the hypotheses. According to the findings, tourist perceived risk was classified into four groups of political, economic, hygiene and socio-cultural risks. Also, the mental image of the tourist destination can be divided into three dimensions: affective, cognitive, and conative. Furthermore, the research findings showed that perceived political, health, economic and socio-cultural risks have a significant effect on the desire to revisit the destination of tourism with the mediating role of the affective, cognitive, and conative image of the tourist destination.

Tourist experience can affect many of tourist attitudinal and behavioral aspects such as tourism destination brand image. This is why the present study aimed to study the effect of tourist experiences on the tourism destination brand image. For shit purpose, Isfahan City was selected case study. The statistical population of this study includes inbound tourists who have traveled to Isfahan in November of 2017. A sample of 300 tourists has been selected from this population. The sampling method was convenience sampling. A self-administrated questionnaire has been used for collecting the research data. This questionnaire that has been developed based on literature review includes 22 items for measuring research variables. The validity and reliability of questionnaire were investigated and confirmed. The validity and reliability of questionnaire were measured through content validity and Cronbach’ s Alpha Coefficient. The coefficient was 0. 841 for our questionnaire which confirms reliability of questionnaire. The research data were analyzed through SPSS and AMOS. The findings revealed that all dimensions of tourist experience (sensory, affective, intelligent, and behavioral) influence all dimensions of tourism destination brand image (affective, cognitive, and conative) significantly. Another part of our findings showed that both affective and cognitive tourism destination brand image influence conative tourism destination brand image significantly. Finally, empirical suggestion and limitations have been presented.